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Author: Subject: BlackBerry Reinvents Itself
Lazar
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[*] posted on 1.30.2013 at 04:06 PM
BlackBerry Reinvents Itself


http://si.wsj.net/public/resources/images/OB-WD904_BlackB_G_20130129182744.jpg

There is a new smartphone coming to market, running on a new operating system. It's an all-touch device—with no physical navigation controls and no physical keyboard—and serves as a platform for third-party apps. It's meant to compete in a world defined by Apple's AAPL -0.45%iPhone and Google's GOOG -0.01%Android phones. It's a BlackBerry, reinvented from the ground up.

This model, called the Z10, and its operating system, called BB10, are bet-the-company moves by BlackBerry maker Research In Motion RIMM -12.01%. RIM has seen its once-dominant position in the market shrivel away, especially in the U.S., since the iPhone appeared in 2007. It has tried a couple of times to drop its famous physical keyboards for touch screens, but those projects failed, partly because the old BlackBerry operating system was primarily designed to handle corporate email and was a poor platform for app developers...click here for more details




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